Streamlining Creativity.

I led a complete overhaul of the footwear design process at Sport Chek, focusing on optimizing workflows and designing the process before designing the product. By reorganizing and expanding the freelance team, I achieved 20% cost savings and improved cross-functional communication through structured brainstorming sessions earlier in the process. AI integration streamlined concept sketches and graphics, enabling projects to align with buyers 1.5 months ahead of schedule. Improved fit and prototyping processes reduced the need for multiple sample rounds, eliminated timeline bottlenecks, and increased adoption rates by 40%.